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Tops logoYou can’t buy Pepsi or Doritos at this Tops.

Tops Friendly Markets is opening standalone upscale health and gourmet food markets. The first one will open next week in Orchard Park. Called Orchard Fresh, the concept takes the supermarket chain into territory already covered in Wegmans stores.

The Buffalo News reports:

Visitors to Orchard Fresh will have no trouble telling it isn’t Tops.

Part green grocer, part butcher shop and fish market, part gourmet take-out restaurant, Orchard Fresh’s inventory is 85 percent fresh–organic produce, fish flown in daily, hand-cut cheeses, grass-fed beef–and 15 percent packaged dry goods. It flips traditional supermarket percentages, where just 13 percent of inventory is fresh, perishable food, according to Nielsen Perishables Group.

The 18,000-square-foot store – a little larger than an NHL hockey rink – has a station for grinding your own nut butters. An executive chef (trained at the Culinary Institute of America) prepares vegan, organic and gluten-free take-out every day. There are more than 150 varieties of bottled cooking oils and vinegars in bottles on shelves (more are available in a bulk section), the most expensive of which–Dom Diogo extra virgin olive oil–sells for $30.99 for 500 mL.

The store will be 18,000 square feet, about the size of the Trader Joe’s in Pittsford. The concept is considered a gamble for Tops, but if successful, you can bet an Orchard Fresh store will be coming to the Rochester area.

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6 Responses to Tops Goes Upscale

  1. Reminds me of The Fresh Market we have in Albany but with better prepared foods.

  2. April 7, 2013 at 12:32 pm lellingw responds:

    Depending on the neighborhood, Orchard Park is pretty upscale, this might do really well. I’d check it out but have I been to a Trader Joe’s since it came to Rochester? No, but I was excited to see it when it was other places, I just wasn’t that interested in actually shopping there!

  3. Hmmm… and will Tops figure out how to make an employee care and have a clue a la Wegmans? Or will they be the same sluggish, whatever employees that populate their stores here? Tops does a better job in Buffalo, perhaps that’s because the Tops HQ is there.

  4. April 8, 2013 at 12:02 am Eduardo Ricardo responds:

    Will this mean the end of of tops never stops… saving you more?

  5. April 19, 2013 at 12:30 am michelle responds:

    This store is mind-blowing! Love, love, love.
    And they carry our FAVORITE PRODUCT EVER – Cheeky Monkey Tomato Garlic Dipping Oil. Liquid crack for sure. It’s refrigerated, sometimes a little tricky to find.
    Grab some bread here, too – they have some awesome stuff.
    Well done, Orchard Fresh!!

  6. April 24, 2013 at 7:21 pm Laila Al-Bourdarri responds:

    It’s already a dirty store and the employees are disaffected rude dimwits.

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