After announcing the extension of its patent sale, Kodak filed a presentation with the SEC outlining its new business model.
The Kodak of the future is all about print.
Heavy-duty printing presses. Printing packaging materials and labels. Printing books. Printing pictures from kiosks. Printing pictures on inkjets at home. Printing direct mail.
Under its digital and commercial printing umbrella, Kodak also has an “enterprise services” division. It reminds me a lot of Xerox, with things like scanning, document security and printing network management.
The commercial film division remains.
Is this the right strategy? Assuming the company climbs out of bankruptcy, this is not a slam dunk. Kodak’s own presentation shows the number of worldwide printed pages has been flat. We are rapidly shifting to a world where we all carry around tablets, eliminating further the need for paper.
Kodak’s forecast shows this will be a much smaller company. The document reveals Kodak has cut 2,300 jobs so far this year. Kodak predicts sales of $6 billion in 2017 – the same amount as 2011. That means it’s a tough climb out of the hole – if it can.
Links of the Day:
– The New York Public Service Commission is concerned about how Kodak’s bankruptcy will affect other tenants’ power needs at Eastman Business Park.
– Testing, testing, testing. The teacher evaluation rules mean lots of student tests in all subjects, even electives.