Nielson reports the number of households with only the Internet and free television is on the rise. TechCrunch reports:
Although representing less than 5% of TV households, the number has grown 22.8% over the past year.
In addition, the behaviors within these homes are unique. These broadband/broadcast-only households stream video twice as much as the general population, says Nielsen, and they watch half as much TV.
Nielsen says people over 35 are watching more television. People under 35 are watching less television ON a television screen. That could have major implications for broadcast networks, especially local news operations.
People watch more than our hours of TV a day! Ninety percent of households still pay for television. Cord-cutting may be taking hold, but it’s happening very, very slowly.