The New York Times reports “Broadway Hits Gold in Buffalo.”
“The Addams Family” musical packed the house at Shea’s, a 3,000-seat downtown theater, and raked in $1 million a week.
Like theaters in Cleveland and Sacramento, Shea’s in Buffalo has become important because of its reliable subscribers — 13,100 for each of its six one-week Broadway tours this year. An impressive 85 percent renew annually; the subscriber base insures that 55 percent of seats are bought even before tickets go on general sale.
“The industry has noticed how good it is to play Buffalo,” said Stuart Oken, a lead producer of “The Addams Family,” who pointed out that the show made more money per performance here than in Toronto, Miami or any other city since the tour began in September.
If it’s happening in Buffalo, couldn’t it happen in Rochester?
Rochester clearly supports shows at the Auditorium, but it doesn’t seem to compare to what’s happening at Shea’s. At 2,400 seats, the Auditorium is not as big. The facility’s location and parking are difficult. There aren’t any places to walk to have dinner before or get a drink after a show.
Of course, this is why the Rochester Broadway Theatre League desperately wants a new performing arts center. The league selected Midtown Plaza after the collapse of Renaissance Square. But at $70 million, with half of the funds coming from the public, the mayor is decidedly lukewarm. The city’s attitude will never get a new theater in downtown Rochester; getting that kind of cash requires an elected official as champion.
Reading about Buffalo’s Broadway success is a little frustrating because Rochester tore down its stately theaters. The former RKO Palace is now a parking lot. The decision to preserve and restore Shea’s ended up being a huge for downtown Buffalo.
RBTL insists a new theater would be an economic engine.
A million dollars a week…