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Hilton Garden

Hilton Garden site on Main Street


What is with all of the new hotel projects sprouting up in Monroe County?

In Henrietta, a 126-room Hampton Inn & Suites opened, while an 89-room Hilton Home2 Suites is under construction.

College Town and CityGate both call for 150-room hotels.

A 107-room Hilton Garden hotel is planned on Main Street, across from the Radisson and next to the Hyatt. The Radisson manager warns the market is already challenged.

The hotel development is surprising when you consider the average room occupancy across all Monroe County hotels last year was 57 percent. According to Smith Travel Research, here is the average occupancy and average daily rate in 2012 for the state’s big cities:

  • New York City: 84%, $252
  • Long Island: 70%, $131
  • Buffalo: 66%, $94
  • Albany: 61%, $106
  • Syracuse: 59%, $93
  • Rochester: 57%, $94

In 2012, the Rochester market had 122 hotels with a combined 10,309 hotel rooms.

Clearly, developers see an opportunity or they wouldn’t invest so much money in building new hotels. Unless the area suddenly gets more tourists and conferences, one has to wonder which hotels will lose business when new rooms come online.

Links of the Day:

– The Emerald ash borer is invading Monroe County.

– At Western New York colleges, many students don’t graduate in four years.

– Morgan and LeChase plan big development along Canandaigua Lake.

– A Starbucks worker called 911 on a woman changing her kid’s diaper in the middle of the store.

Kids think their cracked iPhone screens give them street cred.