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Hilton Garden

Hilton Garden site on Main Street


What is with all of the new hotel projects sprouting up in Monroe County?

In Henrietta, a 126-room Hampton Inn & Suites opened, while an 89-room Hilton Home2 Suites is under construction.

College Town and CityGate both call for 150-room hotels.

A 107-room Hilton Garden hotel is planned on Main Street, across from the Radisson and next to the Hyatt. The Radisson manager warns the market is already challenged.

The hotel development is surprising when you consider the average room occupancy across all Monroe County hotels last year was 57 percent. According to Smith Travel Research, here is the average occupancy and average daily rate in 2012 for the state’s big cities:

  • New York City: 84%, $252
  • Long Island: 70%, $131
  • Buffalo: 66%, $94
  • Albany: 61%, $106
  • Syracuse: 59%, $93
  • Rochester: 57%, $94

In 2012, the Rochester market had 122 hotels with a combined 10,309 hotel rooms.

Clearly, developers see an opportunity or they wouldn’t invest so much money in building new hotels. Unless the area suddenly gets more tourists and conferences, one has to wonder which hotels will lose business when new rooms come online.

Links of the Day:

– The Emerald ash borer is invading Monroe County.

– At Western New York colleges, many students don’t graduate in four years.

– Morgan and LeChase plan big development along Canandaigua Lake.

– A Starbucks worker called 911 on a woman changing her kid’s diaper in the middle of the store.

Kids think their cracked iPhone screens give them street cred.

8 Responses to Hotel Boom

  1. May 18, 2013 at 12:47 pm theodore kumlander responds:

    the hotel building is just the old Builders Racket all over again. there is to much cheap money available for building projects along with government incentives that are some how supposed to magically bring more people to Rochester. “Build it and they will come” but they won’t. So take heart the next Cadillac Hotel will be built shortly.

  2. May 18, 2013 at 2:38 pm Rich responds:

    Somehow I managed to always find a private spot to change my babies – even as a guy when men’s restrooms never ever had changing tables. And certainly never someplace where people are eating and drinking.

  3. May 18, 2013 at 3:21 pm Animule responds:

    The cheap money comment may be spot on, and this could be an early warning sign of a building bubble. If the big hotel chains are throwing money into a market with an occupancy rate of well under 60%, you wonder what other dumb investment decisions they are making. When the money tide goes out as it absolutely will at some point in the next few years, I’m sure we’ll find out.

    • They really don’t want a 100% occupancy rate. The lower rate let’s them offer meeting rooms for conventions and rooms for out of town guests attending weddings, etc. Blocks of rooms set aside for events are common and it is on the events that they make money (food, bar, catering)

  4. May 19, 2013 at 8:21 am Maximus Super responds:

    Hotels continue to look for market share on a national basis, even if some are not as profitable as others. Once built, it is very inexpensive to staff a hotel. 100% occupany is not the goal. Then we’d be scrutinizing about ‘not enough rooms available,’ right? The many choices benefit the consumer, and hopefully enhance the quality, you would think.

  5. I heard (and I don’t remember the source) that the Spider Man filming earlier this month took up 3,000 hotel rooms. That number surprised me, but so did the fact that we have almost 11,000 hotel rooms here.

    I have to say that from the good press we got from the Field of Dreams game here this weekend, and the great weather for the final weekend for the Lilac Festival, we may be becoming more of a destination city.

    Recently, the Finger Lakes were named a top spot for a waterfront vacation.

    Let’s hope the people building the hotels have a good eye for picking destination!

  6. May 23, 2013 at 5:49 am TechnologyProfessional responds:

    Alot of hotel building is driven by customer expectations of new construction, decoration, and appointments. It is so expensive to update an old hotel that chains prefer to build new ones, and then rebrand the old ones downscale.

    The low occupancy of our hotels may reflect their intrinsic undesirability.

  7. June 7, 2013 at 11:21 am Jim Vandervoort responds:

    did you know the new hilton hotel they are building on Jefferson rd is on Genesee regional markets property and that they are getting comida tax breaks. But they are not paying prevailing wages. also the genesee regional market is sueing NYS over the stickly lips decision in regards to prevailing wages. One part of government sueing another. The electric part of the hilton hotel also received a waiver from comida to bring in an out of town electrical contractor

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