Tops Friendly Markets is opening standalone upscale health and gourmet food markets. The first one will open next week in Orchard Park. Called Orchard Fresh, the concept takes the supermarket chain into territory already covered in Wegmans stores.
Visitors to Orchard Fresh will have no trouble telling it isn’t Tops.
Part green grocer, part butcher shop and fish market, part gourmet take-out restaurant, Orchard Fresh’s inventory is 85 percent fresh–organic produce, fish flown in daily, hand-cut cheeses, grass-fed beef–and 15 percent packaged dry goods. It flips traditional supermarket percentages, where just 13 percent of inventory is fresh, perishable food, according to Nielsen Perishables Group.
The 18,000-square-foot store – a little larger than an NHL hockey rink – has a station for grinding your own nut butters. An executive chef (trained at the Culinary Institute of America) prepares vegan, organic and gluten-free take-out every day. There are more than 150 varieties of bottled cooking oils and vinegars in bottles on shelves (more are available in a bulk section), the most expensive of which–Dom Diogo extra virgin olive oil–sells for $30.99 for 500 mL.
The store will be 18,000 square feet, about the size of the Trader Joe’s in Pittsford. The concept is considered a gamble for Tops, but if successful, you can bet an Orchard Fresh store will be coming to the Rochester area.
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